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| Case Studies / Biacore |
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Media Relations for Biacore at SBS College Hill Life Sciences attended the Society of Biomolecular Screening's 12th annual Conference and Exhibition in Seattle, Washington in September to provide marketing communications and PR support for Biacore SA, a Corporate Sponsor of the event.
A number of journalists from trade publications attend SBS each year and are responsible for conference write-ups following the event. Arranging media interviews at the event was a part of ongoing media relations and aimed to maximise coverage following the event. Objectives:
Methods and activities:
Results:
September 2006 Client Endorsement: Sue Cresswell, Marketing Communications Director at Biacore (GE Healthcare) said: "Support provided by Northbank significantly improved the efficiency of our media outreach both prior to and during the meeting." To discuss our capability in this area please contact: Credits |
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Prior to the event, Northbank launched a pre-conference media campaign to arrange media interviews at the event. The outreach included a pre-conference media alert to pre-registered press delegates and discussions with key media targets. The campaign achieved a high level of press interest and secured interviews with Genetic Engineering News, Biotech International, and the Journal of Biomolecular Screening. |
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