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Launching FieldScreen™, a novel in silico technology from Cresset BioMolecular Discovery Limited
Brief
Cresset BioMolecular Discovery, a drug discovery technology company from Hertfordshire in the UK, launched its new FieldScreen™ technology and College Hill Life Sciences was hired to ensure that this received maximum publicity in the trade press.
Objectives
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The primary objective was to get the name of Cresset and the FieldScreen™ technology known in the target audiences of biotechnology and pharmaceutical R&D |
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The secondary objective was to ensure that coverage resulting from the launch was clear about the unique but complex basis of the technology
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Methods
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In preparation for the announcement a press release and distribution list were prepared |
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The announcement was timed to coincide with the Genesis conference and interviews were lined up in advance with journalists attending the event |
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Northbank liaised with key journalists in the relevant trade press to ensure they were aware of the story and its importance to the biotechnology industry |
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Telephone interviews were set up on the day with specially interested journalists
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Results
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Interviews were arranged at Genesis with Genetic Engineering News, Drug Discovery World and Drug News (R&D Focus)
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Telephone interviews were co-ordinated with Scrip and Dow Jones Venturewire |
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The story appeared in key trade media including substantial profiles in Scrip, Dow Jones Venturewire, Drug News (R&D Focus) and Genetic Engineering News |
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Additional coverage was published in BioCentury, HT Screening, Drug Researcher, BioXCompare, BioPortfolio and Bioscreening |
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Online coverage was achieved |
9 December 2004
To discuss our capability in this area please contact:
Sue Charles, CEO
+44 (0)20 7886 8152
s.charles[at]northbankcommunications.com
Credits
This project was led by Douglas Pretsell
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