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MAT Biopharma website
 MAT Biopharma is a private biotech company founded in 1999, specialising in the development of antibody-based therapeutics for the treatment of cancer. The Company has a focused portfolio of products in development, including one product about to enter clinical trials and five in research or preclinical development. MAT Biopharma's products target tumours via several different mechanisms and are being developed to treat a range of haematological and solid cancers, including pancreatic and liver cancers.
Our task:
- Freshen up website to give clean, sharp image of the Company using current corporate colours and logo (www.matbiopharma.fr)
- Communicate capabilities, product development and positioning to potential investors/shareholders, scientific community and commercial partners
- Change perception of the Company from small French company to dynamic European company, successful in delivering results and developing antibody-based products
Our methods:
- Brainstorming meeting with CEO and Business Development Director helped identify key messages that would drive look and content of new website
- Navigation structure simplified and modern modular grid design utilised to improve access to relevant information
- Photography used as key element of website design and treated with monochrome effect. Copy provided by client was been copyedited to provide a lighter sharper style.
- New colour introduced to provide contrast to green and grey of corporate colour palette, taken from colour of blood to reflect the Company's area of research. Incorporated logo in design in way that possible future changes in logo won't affect website
Results:
- Clean, stylish design, which makes use of fresh white space
- Simple navigation structure allowing easy access to concise information
- Distinctive look through monochrome photography and introduction of dark red colour was initially excluded from palette by client, but design convinced management team
November 2006
To discuss our capability in this area please contact:
Sue Charles, CEO
+44 (0)20 7268 3248
s.charles[at]northbankcommunications.com
Credits
This project was implemented by Sue Charles and Dr Christelle Kerouedan
Design by Chris Fisher
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