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Raising Awareness of Protagen in the US and Europe
Brief
 Protagen
(www.protagen.com)
is a leading provider of products,
services and software solutions for protein research. The Company has developed a series of protein biochip products
for use in antibody development, as well as a technology platform for biomarker discovery, using its UNIclone®
platform. Protagen also provides customers with a flexible service program, including protein analysis and identification,
differential protein display, antibody validation and specification, antigen identification, and full data management
services. Northbank Communications was hired to provide corporate and marketing communications to support the company's
sales force and improve awareness of Protagen and its products and services across US and European trade press and customer
audiences.
Objectives
- Support Protagen in generating commercial leads and extending the company's customer base
- Raise the profile of Protagen and build awareness of the company's products and services
- Generate media interest and increase coverage in the trade press across USA and Europe
Our Approach
- Northbank conducted a messaging/kick-off meeting to define the key messages for each target audience and agree the communications strategy
- Drafted text for an English language factsheet for use with customers and the media
- Provided a critique of their corporate website, suggesting possible improvements
- Created pop-up corporate exhibition stand and roll-up banner stands for products/services for use at conferences, based on existing Protagen corporate identity
- Translated press releases from German and edited to tailor to English-speaking audiences. Distributed to trade press and followed up with key media
- Posted application notes to key websites
Results
- Coverage achieved following news announcements in a wide range of trade publications, including GEN, BioCentury, Scrip, Pharma Marketletter, Dow Jones Venture Wire, Bio-IT world, Genome Web and Biotechniques
- Nature Product Focus articles featured Modiro software and UNIchip® protein biochips
- Interviews arranged with GEN and sp2 magazine which led to features in the publications
- Secured article opportunity in BioProcess International around GMP protein analysis services
Client Endorsement
Christoph Hüls, CEO of Protagen said: "We are delighted with the support that Northbank has given our management and sales teams. It has been invaluable in helping us further alert our North American and European customers and prospects about our range of products and services."
October 2007
To discuss our capability in this area please contact:
Lorna Cuddon, Account Director
+44 (0)20 7268 3245
l.cuddon[at]northbankcommunications.com
Credits
This project was implemented by Lorna Cuddon, Gemma Price and Holly Griffiths
Design by Chris Fisher
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