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Design
Developing
Trigen’s brand identity and corporate materials
Brief
Trigen is a London-based cardiovascular drug discovery and development
company which in April 2005, announced its merger with Munch-based
ProCorde. The merged company benefits from in-house discovery and
development expertise in small molecule and protein therapeutics,
bringing together existing highly-skilled chemistry and biology
teams in the UK and Germany. Following this merger, College Hill Life Sciences
was called in to develop Trigen’s brand identity and realign
its corporate communications materials with the new goals and capabilities
of the Company.
Objectives
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To
develop a brand identity that would incorporate Trigen’s
new objectives and competencies as well as current branding
elements of both companies pre-merger. The new corporate designs
needed to be simple and light, and reflect the merged company.
The Trigen logo would remain the same. |
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To design
and integrate a theme that could be applied across all of Trigen’s
corporate materials including website, corporate and product
programme literature, exhibition materials and other support. |
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To launch
the new suite of materials at the August 2005 International
Society on Thrombosis & Haemostasis (ISTH) conference in
Sydney. The new website will come online in September, shortly
after the conference. |
Methods
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Northbank
was briefed by the client, the current brand identity was reviewed
and the development of a new corporate theme and style agreed. |
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Concepts
were researched and a series of creative ideas were proposed,
that used different ways of projecting the company’s image. |
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Based on
the chosen new identity, Northbank developed a website design
and navigation structure, keeping in mind clarity and consistency. |
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A content management system is used for the website to enable
easy updates for press releases and product information. |
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The design
work included an animated illustration of the vascular system
showing points of intervention by Trigen’s anti-platelet
and anticoagulant products. |
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A
new literature suite, comprising a corporate folder and factsheets
as well as a new PowerPoint presentation design, was created. |
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A flyer
for a cocktail cruise at the ISTH conference and distinctive
T-shirts for conference message system staff were designed and
produced to advertise specific Trigen events. |
Results
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The
new corporate design and materials were well received by Trigen. |
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Trigen
achieved its objective of raising its profile at ISTH 2005 in
a targeted and cost efficient way and was pleased that it was
able to launch the new written materials at the conference. |
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Ashley
Tapp, Head of Corporate Communications at Trigen said, “It
has been a real pleasure working with Northbank on each of these
projects and seeing them through to fruition. I found our Northbank
team highly professional and hard working, and I look forward
to our next project together.” |
11 August 2005
To discuss
our capability in this area please contact:
Sue Charles, CEO
+44 (0)20 7886 8152
s.charles[at]northbankcommunications.com
Credits
This project was implemented by Sue Charles and Eileen Paul
Design by Chris Fisher and Steve Arnold
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