United in Business - Inspire and Reward your Team

United in Business, part of Manchester United Football Club, has designed two unique programmes which give select businesses exclusive access to the secrets that help drive the continued success of Manchester United. Northbank worked with its event partner Gemini International to copywrite, design and produce a brochure to promote the programmes that are designed to reward and inspire company employees and clients. It was a refreshing change from our science-based projects and enabled us to showcase our creative skills to a new audience.

Our Tasks

• Create concepts which captured the central messages of the programmes
• Design and copywrite the brochure within the Manchester United corporate design style
• Project and print management to ensure the deadline was met

Our Methods

• Present design ideas which explored best way of communicating messages
• Copywriting
• Define best folding mechanisms, layout and format to aid readability and usability
• Typesetting, image manipulation and printing

Results

• The brochures have been extremely well received by both Manchester United and prospective clients

Client Endorsement

Mr Bill McFall, General Manager of Gemini International, said: "We are very pleased with the final brochure. Northbank's expertise in design and copywriting ensured excellent development and execution and we look forward to using the brochure to attract prospective clients"

October 2007

Eileen Paul, Projects Director
+44 (0)1260 296 500
e.paul[at]northbankcommunications.com

Credits
The project team was Chris Fisher, Eileen Paul, Steve Arnold, Ben Routley and Tracy Williamson.

For further information about Gemini International or the United in Business programme, contact uib[at]gemini-international.com.

© 2007 Northbank Communications

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