Nature Publishing Group extends Product Focus collaboration with Northbank

Northbank Communications, a leading full service PR and marketing consultancy focused on science-based companies, has announced that it has extended its original one year partnership with the Nature Publishing Group (NPG) into 2005, to write advertorial and supply design for 25 two-page features that will appear in the Product Focus section, aimed at providing manufacturers and suppliers of scientific products and services with the opportunity to gain exposure for their product announcements and news.

Nature is published weekly and is read by 680,000 scientists globally. The Product Focus, which originated in Nature, is now expanding across a range of relevant NPG journals such as Nature Neuroscience and Nature Drug Discovery. It provides readers with the latest in technological advances from leading life science companies. Some of the topics covered by Northbank include sequencing to be featured in the February 17th issue, high throughput screening, biochips, tissue/cell culture, electrophoresis, SNP analysis and the hottest new technologies. To view the full feature list, please click here.

Sue Charles, CEO and co-founder of Northbank Communications said: “This partnership endorses our position as a leading scientific communications consultancy. Our scientific understanding, copywriting and journalism experience enables us to research and write high quality informative advertorials, while our in house design team supply Nature with fully finished artwork for each feature.”

Commenting on the partnership, John Michael, Global Head of NPG Display Advertising said: “The Product Focus came into effect in January 2004 and replaced the original 'New on the Market Section'.”It has been highly successful at giving scientific manufacturers and service providers exposure to potential customers. We very much enjoyed working with Northbank’s creative and responsive advertorial and design teams in 2004 and look forward to a productive and fruitful relationship again in 2005.”

For more information on Nature Product Focus, or to send advertorial or photographic images to Northbank Communications for upcoming issues of NPG’s publications, please contact Dr Eileen Paul on +44 (0)1260 296500 or email:nature@northbankcommunications.com.

Nature Product Focus flyer

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