Sigma-Aldrich re-appoints Northbank Communications as PR consultants and extends reach from Europe to Global

Sigma Aldrich (NASDAQ: SIAL.), the global leader in life science and high technology research products, has extended its contract with Northbank Communications as a result of a successful European 2004 PR programme to include Global public relation counsel. Northbank’s market knowledge, specialised expertise across Sigma’s key sectors, established relationships with key European media, and creative and strategic approach to PR planning played a key role in the successful re-appointment.

In addition to the PR appointment, Northbank has provided project support around events such as new product and catalogue launches, as well as integrated campaign ideas to support Sigma’s launch of new initiatives.

Commenting on the extended contract Sue Charles, CEO of Northbank Communications said: "Last year, we very much enjoyed the opportunity to extend the corporate and product understanding of Sigma-Aldrich, a market-leading Company. We are delighted that our good progress in Europe in 2004 has resulted in an extended relationship for 2005.”

Tony Hill, Vice President for Sales Development Europe, Sigma Aldrich said: "We were extremely pleased with the results of Northbank’s work in 2004 which helped increase our market awareness in Europe. We were impressed with how rapidly they grasped the technology and drivers in our business, and how they delivered results for Sigma-Aldrich. Sue and her team at Northbank have tremendous international experience and we have great confidence in them enhancing our corporate communications and product communications globally."

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