Medical Futures winners grab headlines

Medical Futures Innovation Awards, now in a third successful year, culminated on 30 October with a high profile awards ceremony held at RIBA, the Royal Institute of British Architects, in London. The overall winner of this year’s awards was a novel ophthalmoscope, providing a low cost, simple to use alternative to existing designs and set to revolutionise healthcare in the developing world.

Northbank provided media relations support for Medical Futures, and worked closely with the sponsors of the awards to disseminate news on the individual winners. As a result, Medical Futures obtained TV coverage on London Tonight and Sky News, and also gained news and feature stories in the national and regional press (Financial Times, Daily Telegraph, Cambridge Evening News, The Cornishman), and scientific and trade press (New Scientist, Nature, BMA News, General Practitioner, Hospital Doctor, Chemist & Druggist). Northbank also worked to secure The Times as a media partner for the awards, resulting in a two page feature in the Body & Soul supplement.

Andy Goldberg, founder of Medical Futures, commented, “This year’s competition was of the highest standard yet, and I am delighted with the high level of awareness Northbank has achieved for the awards.”

The project was managed by Caroline Stupnicka and Katja Stout, who worked proactively with the media to generate interest and secure coverage.

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