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7 December 2006
Upfront Business Plan
When UpFront Chromatography took Northbank Communications on as their PR agency, it soon realised the depth of Northbank's commercial and technical experience. UpFront was planning a financing round and had started rewriting its Business Plan. Following a brainstorm meeting, Northbank worked with UpFront to reposition the business and then set about writing a completely new Business Plan and VC presentation. Anders Weber, UpFront's CEO said, "Northbank really helped us to change the way we looked at and presented our business. These materials have helped generate substantial interest from potential investors and have provided a great foundation from which to promote our products and services."
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