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8 May 2003
Investment
in investor relations helps up round
In providing
investor relations counsel to its clients, Northbank advises
that companies build relationships
with potential investors well ahead of any funding need and keep
them informed of company progress – thus creating an audit
trail creating confidence that the management is delivering on
its promises and creating value. The recent upround achieved by
Cytokinetics, demonstrates the value of such an approach, as reported
in BioCentury…
"The Company
has made a conscious effort over the years to benchmark its rapid
progress from biology to products, giving both existing and potential
investors confidence that management is executing its business
plan'
reports Kathryn Calkins.
"Cytokinetics
has invested in building relationships with investors who were
not prepared to come in at earlier stages of the company's development.
Many companies don't nurture those relationships, so they
have to introduce the company when the time comes' noted Robert
Blum, CFO of Cytokinetics.
Andreas Wicki,
partner with HBM Bioventures, an investor agrees 'It is much easier
if you've seen a company over three or four or five years.
You can see they have executed, which builds trust'.
As fund raising conditions remain harsh and down rounds become
the norm, an investment in proactive, forward looking investor
relations can pay dividends.
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