11 August 2005

Northbank beats the drum for Trigen

In April 2005, Trigen, the London-based cardiovascular drug discovery and development company announced its merger with Munich-based ProCorde. Following this merger, Northbank Communications was called in to develop Trigen’s brand identity and realign its corporate and communications materials with the new goals and capabilities of the Company. Importantly, the new look Trigen had to incorporate branding elements of each company pre-merger and reflect the new entity. The new-look Trigen was rolled out to key audiences at the International Society on Thrombosis & Haemostasis (ISTH) conference held in Sydney in August 2005. The new-look company website will be following on shortly in September.

Northbank was briefed to create a theme that could be applied across all of Trigen’s corporate materials including website, corporate and product programme literature, exhibition materials and other support.

Following an intensive briefing, a series of creative ideas were proposed, that used different ways of projecting the Company’s values and capabilities. With clarity and consistency in mind, Northbank developed a website design and navigation structure based on the chosen new brand identity. A content management system is used for the website to enable easy updates for press releases and product information. Included in the design work is an animated illustration of the vascular system showing points of intervention by Trigen’s anti-platelet and anticoagulant products.

Alongside the website, the new corporate materials include a new literature suite comprising folder and factsheets, as well as a new PowerPoint presentation.

To help Trigen raise its profile in a targeted and cost efficient way at the ISTH conference in Sydney, Northbank was commissioned to design a flyer for a cocktail cruise in Sydney harbour and distinctive T-shirts for message system staff at the conference to advertise specific Trigen events. View case study
See www.trigen.co.uk

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