| 12
December 2005
Confessions
of a news editor
By Richard L.
Hudson
CEO & Editor, Science|Business
Why does some
company news get published, and other news doesn’t? A leading
editor – now founder of an innovative news service at www.sciencebusiness.net
- lifts the veil.
The daily news
business takes no prisoners. For six years, as managing editor of
the Wall Street Journal’s European edition, I met twice a
day at 11 and 6 with a dozen other editors to pass summary judgment
on company and market news.
The criteria
for what we printed and what we ignored were ruthless: Is the company
well-known? Is the deal very big? Is it in a hot area, as financial
markets were defining it at that moment? No on all three counts?
Spike it.
It’s an
excellent system developed over a century to serve public stock
markets. But all those “spiked” stories bothered me,
especially in the realm of science and technology, my personal specialty
as a journalist for 30 years. What about the biotech licensing deal,
on which no firm price tag can be placed upfront? How about the
R&D contract between a tech major and a research professor?
Or the seed financing of a hot little spin-off?
Surely, I thought,
if we understood these small but important deals, we could spot
technology trends earlier. Ignoring them is how you miss the really
big opportunities in business – the rare little research groups
or start-ups that grow to become an Amgen or a Microsoft.
That thought
was the basis of an innovative news service that I left the Journal
to start last year: www.sciencebusiness.net.
We cover the science and technology deals, startups and partnerships
that the big media ignore – and do it across scientific disciplines
and across borders. We spot the tech trends earlier. We analyze
them, from a business perspective, better. We highlight the business
people and researchers – in big companies, start-ups, university
labs, law firms and VC houses – who matter most in the European
market. And we gather and report on unique business opportunities
in science, for licensing, investment or partnership.
At the heart
of this news service is an unusually experienced team of science
and technology journalists: Two former managing editors of Nature,
the ex-editor of New Scientist, tech journalists from Bloomberg,
IDG News and the Economist. Working with us is a unique network
of Europe’s greatest scientific institutions, including the
University of Cambridge, Imperial College London, the Karolinska
Institute and ETH-Zurich. The aim: to provide our subscribers news,
insight and opportunities in the scientific marketplace.
For an example
of what I mean, here are a few of our recent stories that you can
read for free during our trial period:
We’re
delighted to have Northbank Communications participating in our
network of leading European firms and institutions -and do write
me and tell me what you think of our news service. The mission:
To catch the first wave of technology.
Rich Hudson
CEO &
Editor
richard.hudson@sciencebusiness.net
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