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14 February
2003
Busy
Repositioning Oxford BioMedica
When Northbank
won Oxford BioMedica's scientific and design-led PR in 2002
the brief also included the re-development of the Company's
corporate image to reflect their maturation from a research-orientated
company into a mid-stage development company with products in the
pipeline.
Over
the past 7 months Northbank has generated new corporate literature
for the Company which includes a folder housing corporate
profiles
for both the UK and US subsidiary, 15 new product sheets for
or business development purposes, a new exhibition stand and
corporate
website.
Alan
Kingsman, CEO of Oxford BioMedica, commented on the work, "The
Northbank team has brought a very high level of professionalism
to the project. They are exceptionally talented artistically
and technically and they always deliver on time. I am delighted
with
the 'new look' Oxford BioMedica."
Creative
work was driven by Chris Fisher, with account management and
copywriting by Katja
Stout. Northbank's work on Oxford
BioMedica's interim report is now being followed through
to the annual report, which reflects the newly developed corporate
image – this will hit the street in March, so more next
time.
Northbank's
work on Oxford BioMedica's new website
and materials can be viewed at www.oxfordbiomedica.co.uk
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