15 July 2003

Start-up HepCgen gets off to a flying start

HepCgen, a Southampton University spin-out needed to create an identity and establish a market presence. Northbank's starter pack was a cost-effective way to meet their requirements. Northbank created their logo and are now designing their stationery, website and PowerPoint template. More...

In creating HepCgen's logo, Northbank needed to portray an image that was strong, dependable and above all communicated the Company's people focus; including both HepCgen's Hepatitis C experts and ultimately the patients that benefit from the Company's diagnostics. This was achieved with a strong, bespoke font and a striking ‘people' based symbol. The symbol was also designed to be stand-alone, adding another dimension to HepCgen materials, including the Company's holding page whilst the main site is constructed.

"In addition to the starter pack we also took advantage of the National Hep C Awareness Day as an opportunity for quality media coverage, with a HepCgen press release which we edited and sent to our extensive trade and national media contacts" said Peter Colley, Director at Northbank Communications.

Paul Colford, HepCgen CEO, commented, "With our new logo and the press release Northbank's starter pack offer has helped us get off to a real flying start." Paul added, "We now have the identity to reflect the quality of our science and the strength of the business."

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