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College Hill

17 August 2005

Oxford Optronix takes new look to the web and beyond

Having created a fresh, modern corporate identity that better fits Oxford Optronix’ current position, messages and values, Northbank has produced its most readily accessible marketing tool, the website.

Utilising the modern colour palette and a visual style combining photography and illustration, the website provides a sales tool for the Company’s range of tissue monitoring and automated mammalian cell colony counting instruments – together with the Company’s range of sensors and available add-on’s.

The site features two distinct sections, corporate and products, allowing quick dissemination of information by separate audiences. The product section provides upfront sales messages together with a comprehensive technical and pdf download area.

Northbank continues to work with Oxford Optronix, updating the site and keeping its content fresh. The visual style that was applied to the website has also provided a format that can be applied to its other sales collateral and Northbank has since produced two product mailers combining product shots, illustration and a holding structure based around the Company’s logo.

Andy Obeid, Oxford Optronix CEO, commented, “The identity that Northbank has created really reflects the drive and innovation of the Company, and the website provides a great sales portal for our global audiences."

Having completed the website and mailer projects, Northbank also helped with an update of Oxford Optronix’ product facia design, based around the new colour palette and logo.
View case study

See www.oxford-optronix.co.uk

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