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17 August 2005
Oxford
Optronix takes new look to the web and beyond
Having created
a fresh, modern corporate identity that better fits Oxford Optronix’
current position, messages and values, Northbank has produced its
most readily accessible marketing tool, the website.
Utilising the
modern colour palette and a visual style combining photography and
illustration, the website provides a sales tool for the Company’s
range of tissue monitoring and automated mammalian cell colony counting
instruments – together with the Company’s range of sensors
and available add-on’s.
The site features
two distinct sections, corporate and products, allowing quick dissemination
of information by separate audiences. The product section provides
upfront sales messages together with a comprehensive technical and
pdf download area.
Northbank continues
to work with Oxford Optronix, updating the site and keeping its
content fresh. The visual style that was applied to the website
has also provided a format that can be applied to its other sales
collateral and Northbank has since produced two product mailers
combining product shots, illustration and a holding structure based
around the Company’s logo.
Andy Obeid,
Oxford Optronix CEO, commented, “The identity that Northbank
has created really reflects the drive and innovation of the Company,
and the website provides a great sales portal for our global audiences."
Having completed
the website and mailer projects, Northbank also helped with an update
of Oxford Optronix’ product facia design, based around the
new colour palette and logo.
View
case study
See www.oxford-optronix.co.uk
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