Northbank Communications client list “Sparkles” following Diamond Light Source win

Northbank Communications, the science communications specialists, has been appointed PR advisor to Diamond Light Source, the new Synchrotron being built in Oxford with funding from both the UK Government and the Wellcome Trust.

The account was won in a five-way pitch. Northbank will work with the Diamond team to communicate the exciting possibilities and capabilities of the new research facility through media and public relations directed to its key audiences ranging from the science community to the general public.

Commenting on the win, Sue Charles, CEO of Northbank Communications, who led the pitch said: “When I first saw the brief, I was stunned by the scale of the project and its potential, and the impressive physics and engineering that underlies synchrotron science. Its applications are very exciting, from drug discovery research to environmental and material sciences. We feel we came up with some strong ideas and are proud to have won the account. Strategic planning is now underway and we expect to be talking to key journalists about the project soon. This win widens Northbank’s client base into large-scale science facility PR and we are delighted that Northbank was selected for the PR contract.”

The Diamond building has become a major landmark on the Oxfordshire countryside – the building is just over half a kilometre in diameter, about the size of five football pitches.

Isabelle Boscaro-Clarke, Head of Communications of Diamond said: “Diamond has the capability to make a significant impact on 21st century science and technology and is extremely well placed to change the culture of science in the UK achieving high quality scientific research. We welcome Northbank on board to help us communicate this message. Northbank was selected because their team is highly skilled and experienced. They can complement the strengths of our in-house team so that we successfully meet the ambitious communications objectives that we have set in the run up to the launch of the facility in 2007.”

Sue Charles will lead the account supported by Adam Michael, Account Director, Rowan Minnion, Account Manager and Hannah Carter, Account Administrator.

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