19 September 2003

International CRO goes online with new identity

When International Contract Research Organisation CRC needed a website to present a unified presence after a series of strategic acquisitions, Northbank was selected as the ideal communications partner, having recently completed the Company's identity realignment.

The CRC identity presents a strong and clear corporate look that the Northbank design team were able to build upon within the website, drawing on colour and form to produce an easy to manage format. The identity was further enhanced through personalised photography, representing CRC's expertise and services.

"The website officially launches CRC's identity and provides the established and solid image that is critical to a Contract Research Organisation (CRO)", stated Northbank Director, Peter Colley. "By progressing CRC's identity and personality through the website project we have provided the Company with a tool that can also be used to lead future design work."

Ease of use and accessibility were identified as keystones within the project in order to manage effectively the depth of information and services provided by a large CRO such as CRC. Northbank's solution was to provide split navigation for the corporate information and services, providing access to critical information from anywhere within the site and identified through the use of CRC's corporate colours.

CRC's Commercial Director, Tim Carden, commented, "It was very important that the website communicated our global reach and provided an effective mechanism to deal with operational issues such as investigator registration and handling country specific communications." Tim continued, "We now have a website that effectively combines the dissemination of information and strong design."

Further projects for CRC include stationery design and production for all of the company's offices across the world.

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