20 August 2003

Arakis go live with new look website

Arakis, an emerging pharmaceutical company, decided to develop their website to reflect their current position and the Company they envisage growing into. Arakis had recognised Northbank's expertise for some time and after an initial consultation, awarded the project to Northbank as the preferred partner. The new look website was successfully completed and launched in early August. See www.arakis.com.

After facilitating a brainstorming session with stakeholders to determine Arakis' key messages, current and future positioning, and how the Company should be perceived, work began on realigning and developing the identity and building its value.

A great deal of time and thought had been put into the design of Arakis' facilities, providing a light, vibrant and innovative working environment. The Northbank design team took inspiration from this, capturing the personality of Arakis by using the office ambience, colours, shape and light, and incorporated this feel into the website.

Photography was used to build upon the website design, helping to establish a distinctive look and providing a more personal feel to the Company. A combination of bespoke photography, including artistic direction by senior designer, Chris Fisher, and stock library photography was commissioned, providing a balance between cost effectiveness and personalised imagery. This photography was incorporated into the website and used to build a photo-library that could be used for future marketing materials.

Commenting on the website, Dr Julian Gilbert, Arakis' Commercial Director said, "The website comes across very well and provides us with a powerful tool to communicate our expertise, product development and current positioning to potential investors and commercial partners."

The need for Arakis to conduct in-house web maintenance was identified at the start of the project and Northbank built the site with this in mind. It was important that updates could be made easily using popular web packages such as Dreamweaver and that time sensitive information such as product pipeline diagrams could be updated with ease.

Following on from the success of the website, Northbank is now working on a number of Arakis projects, including exhibition materials, PowerPoint design and event strategy for BioPartnering Europe.

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