| 20
October 2005
Herceptin
Team posters put faces to voices
Following the
design of an award-winning Herceptin poster for Roche, earlier this
year, Northbank was asked to produce posters introducing the Herceptin
Global Business team for a high profile event in Paris. The posters
were available as A4 handouts for visitors to the Herceptin International
Experience Exchange Meeting 2005 to take away and pin on their wall
so they knew who to contact. Dima Platz, Associate International
Product Manager at F. Hoffman La Roche AG said, “The posters
went down extremely well at the meeting as the designs struck a
personal note with the illustrations reflecting the characteristics
of each team member.”
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