22 July 2005

Arakis looks to Northbank for clinical trials instructions leaflet

High profile Arakis, prior to being acquired by Sosei, approached Northbank to design and produce an instruction leaflet as part of a clinical trials study involving a capsule-based inhaled delivery system.

As with all instruction leaflets, clear communication of information is imperative and the regulations and procedures surrounding clinical trials heighten this. A simple illustration style was decided upon to guide the subject through the procedure, which also circumvented any unintended association with a specific gender or ethnic background.

Although the instructions were not overtly branded and did not mention Arakis as the sponsor, the leaflet did make subtle use of the corporate colours and was produced to a bespoke size to fit with the trials packaging.

The trials involved multi-regions and therefore required translating into five languages for Northbank to produce the appropriate versions. In order to facilitate the multiple versions of the leaflet, Northbank created a template that could be applied to the different languages and account for a considerable increase in characters in some of the dialects used.

Commenting on the design, Sue Snape, Arakis Project Leader, said “We’re really pleased with the leaflet; it’s vital that the instructions are as clear as possible for patients and the design and illustrations Northbank produced ensure this.”

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