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College Hill
23 February 2006

Charting territory in the world wide web

When SuppreMol, Oxagen, Coulter Partners and domnick hunter, four of Northbank's long-standing clients, required website and identity revamps, our design team produced individual new looks for each of them.

SuppreMol
Oxagen
Coulter Partners

SuppreMol launch first website

A brand new website was the perfect and much needed way to promote SuppreMol to potential investors and collaborators. It also provided the perfect opportunity to develop and establish a clear and professional brand identity that could provide a clear design framework and style for all future designed communications. The website was written to reflect the commercial and scientific focus and progress of the Company and to provide an engaging showcase to appeal to target audiences. www.suppremol.com.

Breathing new life into identity and website for Oxagen

The Northbank team received a different brief from Oxagen, a company focused on developing drugs to treat inflammatory diseases. Although established in 1997, the company recently received funding of $60m and restructured. After restructuring, the Company needed a new identity that reflected its position in the marketplace and its goals. With only a holding page and a logo to work with, Northbank was commissioned to create a new exciting look for a website that engages, and fits the personality and goals of the refreshed Company. Having agreed key objectives and messages, Northbank produced a fresh creative theme which built on Oxagen's existing logo. The team went on to incorporate the new identity in a website which encompassed well-planned navigational structure and website copy supplied by the Company. The imagery proposed in design concepts was created using studio photography. Ultimately, the Northbank team produced a clear and strong identity that builds on the Company name to reflect the lean and flexible structure of the Company and to communicate its goals to deliver products to market. The website is due to launch in Q3 2006. The new identity will provide a strong platform and dynamic design style to allow for the production of future materials.

Website introduces new look for Coulter Partners

After completing the new brand identity for Coulter Partners, a leading recruiter in the life science industry, Northbank designed and produced the new website to help launch the new brand identity. The website fully utilizes the strength of the dynamic people focused identity to reveal the personality, benefits and offering of the Company to recruiters and candidates and to truly differentiate Coulter Partners from the competition. www.coulterpartners.com.


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