23 June 2003

Northbank Communications wins Affymetrix European PR account

Northbank Communications, the science based communications consultancy created through the merger of Charles Consultants into STMP Marketing Solutions at the end of 2002, has continued its new business wins in 2003 having been appointed as European PR advisor to Affymetrix, Inc (Nasdaq: AFFX), a leading global company which invented and developed GeneChip^® brand technology, a unique information-based tool that allows researchers to access human and other genomes in a manageable chip-based format for testing and study.

Northbank has been appointed to support key media relations initiatives in Europe, and to conduct a communications audit and strategy development for Europe. This win is on the back of several other high profile wins this year including Tecan's global marketing communications account.

Commenting on the win, Sue Charles, CEO of Northbank and director in charge of the Affymetrix account, said: "Affymetrix is a great win for us – it is a leading US biotech company with amazing technology that provides the tools to scientists to help them understand genetics and disease. We look forward to working with the US headquarters and the European offices to achieve their PR goals."

The objectives of the media relations outreach is to enhance Affymetrix' relationships with key media, and to increase corporate and technology awareness.

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