24 April 2003

Northbank celebrate 50 years of the double helix

Northbank Communications, together with 10 of its leading clients celebrated what is widely regarded as one of the most important discoveries of the 20th Century, the elucidation of the DNA double helix by Watson and Crick with an advertisement in Nature and a corresponding webpage.

To mark this momentous occasion a full-page commemorative ad has been commissioned for Nature's special issue ‘Celebrating the 50th Anniversary of DNA'. The ad focuses on DNA's dramatic influence on life science, and in turn how progressive companies are now unlocking its secrets and reshaping the future. Northbank therefore teamed up with ten of its leading clients that are following Watson and Crick's innovative example, including Apatech, atugen, Cenix, Cobra Biomanufacturing, Inforsense, Morphochem, Noxxon Pharma AG, Oxford Biomedica, Solexa and The Automation Partnership.

Northbank's senior designer, Chris Fisher took his inspiration from Watson and Crick's classic double helix structure and added a playful twist by transforming the ad design into a celebratory streamer. The advert also invited the audience to visit Northbank's DNA-50 web page which can be found at www.northbankcommunications.com/dna-50, which provides the Watson and Crick story, links to the 10 participating companies and a useful DNA resource centre.

Northbank CEO, Sue Charles, commented, "It seems only right that we should celebrate this defining moment in science. Watson and Crick, and not forgetting Franklin and Wilkins, have dramatically shaped our industry, setting the precedent for the exciting developments that our clients are making today."

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