PepTalk 2006

Northbank Communications attended the Cambridge Healthtech Institute's fifth annual PepTalk Protein Information Week in San Diego, California in January to provide marketing communications and PR support for Biacore SA, a Corporate Sponsor of the event.

Prior to the event, Northbank launched a pre-conference media campaign to encourage press attendance at the Biacore breakfast workshop, and to arrange media interviews at the event. The outreach included a pre-conference media alert e-mailer and discussions with key media targets. The campaign achieved a high level of press attendance at the workshop and secured interviews with Genetic Engineering News, Proteomonitor, Genome Web and BioPharm International.

At the event, Northbank was on-hand to promote the breakfast workshop to delegates, support Biacore at the workshop and the "Buzz" session discussion, and to co-ordinate and participate in each of the media interviews.

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