26 June 2003

Researching into Integrated Communications

CSols, a leading provider of solutions for the effective integration of laboratory instrumentation and LIMS (Laboratory Information Management Systems) has chosen Northbank Communications to conduct a market research study to help them penetrate identified market niches.

The highly relevant technical experience of Northbank's account management team, in conjunction with its market research capabilities, enabled the Company to help CSols develop a market research document which explores the benefits of applying instrument integration technology to the Pharmaceutical sector. The research aims to outline how the integration of laboratory data systems or devices with higher level business systems such as laboratory information management systems (LIMS) and enterprise resource planning systems (ERP) can deliver dramatic increases in productivity and efficiency of quality assurance.

Northbank's research team used a range of resources including web searches, knowledge of on and off-line publications, interaction with industry experts and user groups, staff and customer interviews.

Phil Goddard, MD of CSols said, "It is a great asset having Northbank as a resource to deliver such informative documents, the benefit of them having relevant expertise in-house minimises the learning curve and enables us to access the valuable information quickly".

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