Northbank strengthens PR team with new Account Manager

Northbank Communications has expanded its London team with the appointment of Rebecca Todd, PhD as Account Manager.

Rebecca joins Northbank from WestawayGillis a consultancy specialising in NHS marketing and communications, where she worked with major pharmaceutical clients, such as GSK and AstraZeneca, and gained an in depth knowledge of UK healthcare policy. She was previously Senior Account Executive in the healthcare division of Cohn & Wolfe. Whilst there she worked on Communiqué award winning campaigns ‘Fatal attraction – Lifting the Smokescreen’, a high profile media campaign to raise public awareness of the issues surrounding women and smoking, and ‘IgE – 21st Century Thinking in Asthma’ a targeted asthma awareness campaign. Prior to that Rebecca was PR development Officer of the Peterlee Education Action Zone.

Rebecca brings to Northbank in depth scientific knowledge, having gained her PhD in the field of genetics, as well as four years PR experience. She will be working on a variety of client accounts including: Affymetrix Inc, Integragen Inc, HUGO, Solexa Ltd and DNA Research Innovations Ltd.

Sue Charles, CEO of Northbank, said “Rebecca adds both PR and scientific expertise to our team and her up to date experience of the commercial end of pharmaceutical marketing broadens our offering.”

Rebecca commented, “I look forward to working at Northbank, having come from product marketing it will be an exciting experience for me to be involved in communicating the research side of the life science industry.”

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