27 June 2005

Northbank supports clients at BIO 2005

The weeks leading up to BIO can be a stressful time for a company as it struggles to schedule partnering meetings, prepare marketing and exhibit materials, and create a plan for getting the most out of this busy conference. Northbank Communications provided crucial support and consultation during this process for several clients including Ablynx, Atugen, Biacore, BioInvent International, Borean Pharma, Cobra Biomanufacturing, IntegraGen, MNLpharma, Oxford BioMedica, Plethora Solutions, PowderMed, Santaris Pharma and Symphogen.

For two of these clients, Oxford BioMedica and Atugen, Northbank organised a panel session in the drug delivery track entitled, “Novel Delivery Systems for Genes and RNAi”, which was so well attended, they had to turn people away from the panel. For three clients, Cobra Biomanufacturing, MNLpharma and Oxford BioMedica, Northbank provided exhibit materials including roll-up banners, posters, and factsheets. For all attending clients, Northbank worked to schedule as many media interviews as possible with the 400 attending journalists from around the world. Northbank’s representatives, Katja Stout and Ashley Lilly attended the conference to provide on-site support and counsel for clients while at the conference. The event proved hugely successful all round with numerous new business opportunities and media interviews stemming from the conference.

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