30 June 2003

KuDOS Pharmaceuticals showcases new interactive
CD-ROM at ASCO

Designed and produced by Northbank Communications

Northbank Communications was commissioned by KuDOS Pharmaceuticals to design and produce a dynamic CD-ROM to provide a multi-media journey into DNA repair and tumour hypoxia, the Company's key research areas for new cancer therapeutics. The CD has been designed as an educational tool to increase awareness of these key research areas, and includes an introduction by Stephen P Jackson, Professor of Biology at the University of Cambridge, UK and CSO of KuDOS.

KuDOS showcased the ‘New Targets for Cancer Therapy' interactive CD at ASCO, the American Society of Clinical Oncology's Annual Meeting in Chicago in May.

The CD features a user-friendly interface to introduce the audience to DNA repair and tumour hypoxia, and integrates technical animations, video footage and voice over commentary to communicate the science as simply as possible. For those wishing to explore more in-depth information, extra features include a searchable bibliography of DNA repair and tumour hypoxia papers, KuDOS research and development factsheets, and a DNA repair slideshow.

"Northbank really helped to make ASCO a success for us and the CD-ROM went down really well", said Cheryl Bishop, KuDOS Business Development and Marketing Executive. "It's very gratifying to get positive feedback on the CD, having worked closely with Northbank's team and having seen the project progress from the storyboard through to a highly effective communication tool."

Further to this project, KuDOS engaged Northbank to design and co-ordinate its inaugural ASCO presence, including lead product datasheets, folder and a striking exhibition stand. In particular, the exhibition stand was designed to reinforce the refreshed KuDOS identity, providing a focal point to KuDOS' exhibition space and featuring a display area for a high quality projected version of the CD presentation.

Peter Colley, Northbank Director, commented, "ASCO has both a big exhibition hall and a large flow of delegates, so it was important that we provided KuDOS with both an opportunity to stand out from the crowd and the communication materials to support their business development activities." Adding, "We're particularly proud of the CD-ROM, and the response KuDOS received at ASCO, and look forward to making next year's event even more of a success for KuDOS."

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