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Issue 4, September 2003
Welcome to the Northbank newsletter
 

As the Summer draws to an end, our industry seems to be preparing for a new Spring. Many of our clients are preparing for BPE, Biotechnica and other conferences with a greater sense of optimism. We’ve also seen a significant uplift in confidence levels in the investor community and so expect to see many more companies resume their fundraising activities.

You’ll see from this newsletter that we at Northbank have continued to be busy supporting our growing client base with a range of communications solutions. What’s less obvious is the tremendous amount of ‘back room’ effort that we’ve invested in since our merger last year. We’ve completely overhauled our ‘Standard Operating Procedures’ to help us ensure that we’re delivering work of the highest quality to our customers. And we’ve produced and distributed ‘Welcome Packs’ to all our existing and new customers. These clearly set out our commitments to each client, charging structure and general terms of business to ensure transparency in the way we conduct our business on behalf of our customers. These are two of a number of initiatives that we’re working on to continually improve our customer care. If you have thoughts on how we can be even better, please share them with me.

This newsletter highlights a number of areas in which we can help science-based companies grow through better communications. If you’d like to discuss how we might help you, please feel free to call or email me. Whatever you do, I wish you every success in making the most of what looks to be a long-awaited upturn in our market.

Sue Charles, CEO

Contents
European Life Sciences sector
Media partner for Medical Futures
PR consultants to Sigma Aldrich
Fundraising support
Making a success of BioPartnering
Website for International CRO
Exiting the bear market
Arakis go live with new website

BioCommerce Data

Exam congratulations
Northbank case studies
New Munich office address
New business wins
Client round-up
Meet us at

In brief

When International Contract Research Organisation CRC Development Ltd needed a website to present a unified presence after a series of strategic acquisitions, Northbank was selected as the ideal communications partner, having recently completed the Company’s identity realignment. See www.crcdev.com. More...


October 30th has been confirmed as the date for Biotechnology Investment Today’s second BioBusiness Forum at the London Stock Exchange. The theme of the seminar is “exiting the bear market.” It is the second in the BioBusiness series to be sponsored by Northbank and is a reflection of its continued commitment to the biotechnology industry. More...


Arakis, an emerging pharmaceutical company, decided to develop their website to reflect their current position and the Company they envisage growing into. Arakis had recognised Northbank’s expertise for some time and after an initial consultation, awarded the project to Northbank as the preferred partner. The new look website was successfully completed and launched in early August. See www.arakis.com. More...


In these tight money markets, any company embarking on a funding round has to play to win. Too many times companies overlook the need for the hard sell in the content of their Private Placement Memorandum and Powerpoint as well as the ‘staging’ of their meetings with funders. It’s vital to not only make all materials look as professional as possible but also to give a polished and confident performance when you get in front of the venture capital team. Northbank’s corporate communicators give some tips on how it’s done in an article in the Biotechnology Company Compendium 2003/4 Europe, published this month by BioCommerce Data.


Northbank is pleased to congratulate London Account Executive Ellen Marriage on passing her CAM Advanced Certificate in PR with a credit. Ellen is looking forward to completing the other modules of the CAM Advanced Diploma with equal success. Northbank is committed to continuing professional development for all of its staff and has recently embarked upon Investors in People accreditation.

Northbank has recently added a number of Case Studies to its website. More...

Our Munich office has recently moved to prestigious offices in the heart of Munich in Residenzstrasse located just across from the opera building. This office provides room for expansion and meeting facilities. The full contact details are as follows:

Stefan Platz
Account Manager
Northbank Communications
Residenzstrasse 18,
80333 Munich,
Germany,
Tel +49 (0) 89 2425 7311
Fax +49 (0) 89 2425 7313

s.platz@northbankcommunications.com

European Life Sciences sector
Turbulent times ahead as cash crunch continues
By Karl Keegan & Mike Booth, Canaccord Capital, London
 

In many ways the last 12 months has shown the demarcation we have long sought in the European Life Sciences sector. There are companies that have a reasonable chance of building sustainable, successful business models and those that do not, and the differences are becoming more apparent. We believe that this demarcation will apply to both private and public companies. It is for this reason that we anticipate a somewhat turbulent time for the industry in H2/03 through H1/04 as the cash crunch continues to hit home. In the US there are now at least 10 companies that have filed for an IPO but we doubt that the European window will open in 2003.

Global markets are up, and share volumes have increased, indicating a strengthening in investor enthusiasm over the last couple of months in comparison to the past two years. The life science sector globally has benefited from an increase in confidence, driven by positive product news and a good earnings season. Reports in the financial press of increased day trading suggest that biotechnology may be benefiting from an influx of retail money. The danger is that this return of sentiment may have created a mini bubble, driving the sector up indiscriminately. We continue to believe that investors should evaluate companies by assessing

  • The quality of management
  • The level of newsflow
  • The technology or product pipeline

The return of positive sentiment, plus the high level of consolidation in European Life Sciences, is creating a sense of excitement within the sector. The universe of 26 stocks that we monitor have gained on average 13% in the past month and are trading at around 80% of their 52 week highs. Sentiment alone is not driving the sector, however. The drivers appear to be good reported earnings in the small group of profitable companies and the increase in M&A, both public and private. The fact that US companies are buying up European companies suggest that Europe does have interesting technology and products, but it is also a reminder that such companies often have lowly valuations compared to their US peers. At least the acquirer has the chance of investing appropriately in the key programmes and providing the correct development expertise. Often the struggling, and therefore target, companies have one or two programmes that are of interest, but these can be hidden within a “portfolio” of projects that has little chance of success overall.

The biotech industry, particularly in Europe, appears too complacent since the boom year of 2000 and we believe that significant change is required. However our prognosis is not all doom and gloom. We believe that the industry in its current form needs to undergo something of a rebirth with fewer leaner companies surviving. These companies are likely to be stronger, better financed and able to attract more capable management in order to deliver on the promise of biotechnology. Those remaining should have a reasonable chance of developing into sustainable companies.

 
Northbank secures The Times newspaper as a media partner for Medical Futures
 

As part of its communications brief, Northbank was asked to find a broadsheet media partner for the Medical Futures Innovations Awards, the not for profit scheme set up to nurture innovation in the medical sector. Northbank is pleased to have secured The Times as media partner and, as part of this partnership, Nigel Hawkes, Health Editor of The Times, agreed to join the judging panel for the Awards, which convened on 3rd September. As part of the sponsorship, The Times will promote coverage of the Awards in its new ‘Body & Soul’ health supplement to be launched shortly. More...

 

Northbank appointed as European PR consultants to Sigma Aldrich

 

Northbank Communications has been appointed to handle European public relations for Sigma Aldrich Inc (NASDAQ: SIAL), the global leader in life science and high technology research products. Northbank was chosen for its specialist expertise across Sigma’s key sectors and its successful PR track record.

In addition to the PR appointment, Northbank will also provide project support around European events such as CPhI and new launches such as an integrated campaign to support Sigma’s launch of a new focused Materials Science catalogue. More...

 

Communications support around fundraising

 
Northbank has provided consultancy, communications and marketing support to a number of clients to help their fundraising activities. We’ve received acclaim from investors and clients alike for providing solid, cost-effective solutions that have made a real difference. For more information on how you can benefit from our communications support around fundraisings please click here.
Making a success of BioPartnering
 

Once again we are coming up to the ever-popular BioPartnering Europe (BPE) event in London between 12-14 October. In its eleventh year, BPE sees over 100 leading biopharmaceutical and diagnostics companies presenting in the events open-house forum, all vying to maximise the value from partnering discussions..

Northbank has attended the event for many years and helped many clients maximise their investment. This year Northbank will be working with several client companies – including Vernalis (British Biotech), Arakis, atugen, Morphochem and Ipsat, providing communication programmes that help attract as many relevant partners as possible, retaining their interest long enough to make contact and prompt follow up.

To help out participants at BPE we have produced “Northbank’s recommendations for a successful BioPartnering communication strategy”. Click here to download. If we can help you in any way please contact James Parkinson to discuss your goals and needs. We look forward to seeing you there.

New business wins
 

Since July Northbank has... been appointed by Sigma Aldrich to provide European PR support… been hired by Inpharmatica to work on the copywriting and design of its private placement memorandum and investor presentation... been appointed by Fluent Europe to develop its new website... been hired by NuPharm Laboratories to develop its new brochure... been hired by Vision RT to provide PR support surrounding the ASTRO conference... been appointed by Finnish company Ipsat to develop its corporate and business development presentation.

Client round-up
 

Since July Northbank has... updated Solexa’s corporate materials... placed articles for atugen, Morphochem, Oxford BioMedica, Tecan and ApaTech... organised media attendance and sponsorship for the Medical Futures judging panel... begun work on Tecan’s new product catalogue and third newsletter... begun developing the new identity for Vernalis post its merger with British Biotech... has started organising press conferences for Affymetrix at BioTechnica and Sigma Aldrich at CPhI... to give just a snapshot of our activities.

Meet us at

 
In the second half of the year members of the Northbank team are planning to attend the following events. Just click on the attendee if you would like to fix up a meeting with us. Please visit our website for updated information on events we will be attending throughout the year.
 
Event Date Location Attendees
IBMS Congress 29 September - 1 October Birmingham Nicola Reed Jones
BioTechnica 7 - 9 October Hannover

Sue Charles / Stefan Platz

11th Anniversary BioPartnering Europe (BPE) Conference 12 - 14 October London Katja Stout / Eileen Paul / Fiona Brown
Intertech 2003 13 October Durham Nicola Reed Jones
BIA's BioNet 20 October London Katja Stout
CPhI 27 - 29 October Frankfurt Sue Charles / Stefan Platz
Exiting the Bear Market (BIT seminar) 30 October London Sue Charles / Fiona Brown / Eileen Paul
Sachs Bloomberg 3rd Annual Biotechnology In Europe Investor Forum 5 - 6 November Munich Sue Charles / Stefan Platz
BIA's BioNet 10 November London Fiona Brown
BIO Europe 2003 17 - 19 November Frankfurt

Sue Charles

Medica 19 - 22 November Dusseldorf Fiona Brown
International Biotech 19 - 20 November London Nicola Reed Jones
Cordia Europe's Life Science Forum 2 - 4 December Vienna Stefan Platz / Katja Stout
Genesis, the London Botechnology Convention 11 December London Sue Charles / Katja Stout / Fiona Brown / Eileen Paul
BIA's BioNet 16 December London Sue Charles
Biotech and Finance Forum 16 - 17 December Barcelona Katja Stout / Fiona Brown
Congleton
Tel: +44 (0)1260 296500
Fax: +44 (0)1260 296501
London
Tel: +44 (0)20 7886 8150
Fax: +44 (0)20 7886 8151
Munich
Tel: +49 (0) 89 2425 7311
Fax: +49 (0) 89 2425 7313

Email: info@northbankcommunications.com
www.northbankcommunications.com