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| Welcome
to the Northbank newsletter |
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As
the Summer draws to an end, our industry seems to be
preparing for a new Spring. Many of our clients are preparing
for BPE, Biotechnica and other conferences with a greater
sense of optimism. We’ve also seen a significant
uplift in confidence levels in the investor community
and so expect to see many more companies resume their
fundraising activities.
You’ll see from this newsletter that we at Northbank
have continued to be busy supporting our growing client
base with a range of communications solutions. What’s
less obvious is the tremendous amount of ‘back room’ effort
that we’ve invested in since our merger last year.
We’ve completely overhauled our ‘Standard Operating
Procedures’ to help us ensure that we’re delivering
work of the highest quality to our customers. And we’ve
produced and distributed ‘Welcome Packs’ to
all our existing and new customers. These clearly set out
our commitments to each client, charging structure and
general terms of business to ensure transparency in the
way we conduct our business on behalf of our customers.
These are two of a number of initiatives that we’re
working on to continually improve our customer care.
If you have thoughts on how we can be even better, please
share them with me.
This
newsletter highlights a number of areas in which we can
help science-based companies grow through better
communications.
If you’d like to discuss how we might help you, please
feel free to call or email me. Whatever you do, I wish
you every success in making the most of what looks to be
a long-awaited upturn in our market.
Sue
Charles, CEO
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| Contents |
| European
Life Sciences sector |
| Media
partner for Medical Futures |
| PR
consultants to Sigma Aldrich |
| Fundraising
support |
| Making
a success of BioPartnering |
| Website
for International CRO |
| Exiting
the bear market |
| Arakis
go live with new website |
BioCommerce
Data
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| Exam
congratulations |
| Northbank
case studies |
| New
Munich office address |
| New
business wins |
| Client
round-up |
| Meet
us at |
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| In brief |
| When
International Contract Research Organisation CRC Development
Ltd needed a website to
present a unified presence after a series of strategic acquisitions,
Northbank was selected as the ideal communications
partner, having recently completed the Company’s identity
realignment. See
www.crcdev.com. More...
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October
30th has been confirmed as the date for Biotechnology Investment
Today’s
second BioBusiness Forum at the London Stock Exchange. The
theme of the seminar is “exiting the bear market.” It
is the second in the BioBusiness series to be sponsored by
Northbank and is a reflection of its continued commitment
to the biotechnology industry. More...
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Arakis,
an emerging pharmaceutical company, decided to develop
their website to reflect their
current position and the Company they envisage growing into.
Arakis had recognised Northbank’s expertise for some
time and after an initial consultation, awarded the project
to Northbank as the preferred partner. The new look website
was successfully completed and launched in early August.
See www.arakis.com. More...
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In these tight money markets, any company embarking on a funding
round has to play to win. Too many times companies overlook
the need for the hard sell in the content of their Private
Placement Memorandum and Powerpoint as well as the ‘staging’ of
their meetings with funders. It’s vital to not only make
all materials look as professional as possible but also to
give a polished and confident performance when you get in front
of the venture capital team. Northbank’s corporate communicators
give some tips on how it’s done in an article in the
Biotechnology Company Compendium 2003/4 Europe, published this
month by BioCommerce Data. |
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| Northbank
is pleased to congratulate London Account Executive Ellen
Marriage on passing her CAM Advanced Certificate in PR with
a credit. Ellen is looking forward to completing the other
modules of the CAM Advanced Diploma with equal success. Northbank
is committed to continuing professional development for all
of its staff and has recently embarked upon Investors in
People accreditation. |
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| Northbank
has recently added a number of Case Studies to its website.
More... |
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Our Munich office has recently
moved to prestigious offices in the heart of Munich in Residenzstrasse
located just across from the opera building. This office
provides room for expansion and meeting facilities. The full
contact details are as follows:
Stefan Platz
Account Manager
Northbank Communications
Residenzstrasse 18,
80333 Munich,
Germany,
Tel +49 (0) 89 2425 7311
Fax +49 (0) 89 2425 7313
s.platz@northbankcommunications.com
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European
Life Sciences sector
Turbulent times ahead
as cash crunch continues |
| By
Karl Keegan & Mike Booth, Canaccord Capital, London |
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In many ways the last 12 months has shown the demarcation
we have long sought in the European Life Sciences sector.
There are companies that have a reasonable chance of building
sustainable, successful business models and those that do
not, and the differences are becoming more apparent. We believe
that this demarcation will apply to both private and public
companies. It is for this reason that we anticipate a somewhat
turbulent time for the industry in H2/03 through H1/04 as
the cash crunch continues to hit home. In the US there are
now at least 10 companies that have filed for an IPO but
we doubt that the European window will open in 2003.
Global markets are up, and share volumes have increased,
indicating a strengthening in investor enthusiasm over the
last couple of months in comparison to the past two years.
The life science sector globally has benefited from an increase
in confidence, driven by positive product news and a good
earnings season. Reports in the financial press of increased
day trading suggest that biotechnology may be benefiting
from an influx of retail money. The danger is that this return
of sentiment may have created a mini bubble, driving the
sector up indiscriminately. We continue to believe that investors
should evaluate companies by assessing
The return
of positive sentiment, plus the high level of consolidation
in European Life Sciences, is creating a sense
of excitement within the sector. The universe of 26 stocks
that we monitor have gained on average 13% in the past month
and are trading at around 80% of their 52 week highs. Sentiment
alone is not driving the sector, however. The drivers appear
to be good reported earnings in the small group of profitable
companies and the increase in M&A, both public and private.
The fact that US companies are buying up European companies
suggest that Europe does have interesting technology and
products, but it is also a reminder that such companies often
have lowly valuations compared to their US peers. At least
the acquirer has the chance of investing appropriately in
the key programmes and providing the correct development
expertise. Often the struggling, and therefore target, companies
have one or two programmes that are of interest, but these
can be hidden within a “portfolio” of projects
that has little chance of success overall.
The
biotech industry, particularly in Europe, appears too
complacent since the boom year of 2000 and we believe that
significant change is required. However our prognosis is
not all doom and gloom. We believe that the industry in
its current form needs to undergo something of a rebirth
with
fewer leaner companies surviving. These companies are likely
to be stronger, better financed and able to attract more
capable management in order to deliver on the promise of
biotechnology. Those remaining should have a reasonable
chance of developing into sustainable companies.
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| Northbank
secures The Times newspaper as a media partner for Medical Futures |
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As
part of its communications brief, Northbank was asked to find
a broadsheet media partner for the Medical Futures Innovations
Awards, the not for profit scheme set up to nurture innovation
in the medical sector. Northbank is pleased to have secured
The Times as media partner and, as part of this partnership,
Nigel Hawkes, Health Editor of The Times, agreed to join the
judging panel for the Awards, which convened on 3rd September.
As part of the sponsorship, The Times will promote coverage
of the Awards in its new ‘Body & Soul’ health
supplement to be launched shortly. More...
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Northbank
appointed as European PR consultants to Sigma
Aldrich |
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| Northbank
Communications has been appointed to handle European public
relations for Sigma Aldrich Inc (NASDAQ: SIAL),
the global leader in life science and high technology research
products. Northbank
was chosen for its specialist expertise across Sigma’s
key sectors and its successful PR track record.
In addition
to the PR appointment, Northbank will also provide project
support around European events such as CPhI and new
launches such as an integrated campaign to support Sigma’s
launch of a new focused Materials Science catalogue. More...
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Communications
support around fundraising
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| Northbank
has provided consultancy, communications and marketing support
to a number of clients to help their fundraising activities.
We’ve received acclaim from investors and clients alike
for providing solid, cost-effective solutions that have made
a real difference. For more information on how you can benefit
from our communications support around fundraisings please click
here. |
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| Making
a success of BioPartnering |
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Once
again we are coming up to the ever-popular BioPartnering
Europe (BPE) event in London between 12-14 October. In
its eleventh year, BPE sees over 100 leading biopharmaceutical
and diagnostics companies presenting in the events open-house
forum, all vying to maximise the value from partnering discussions..
Northbank
has attended the event for many years and helped many clients
maximise their investment. This year Northbank will be
working with several client companies – including
Vernalis (British Biotech), Arakis, atugen, Morphochem
and Ipsat, providing communication programmes that help
attract as
many relevant partners as possible, retaining their interest
long enough to make contact and prompt follow up.
To help
out participants at BPE we have produced “Northbank’s
recommendations for a successful BioPartnering communication
strategy”. Click
here to download. If we can help
you in any way please contact James
Parkinson to discuss your goals and needs. We look
forward to seeing you there.
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| New
business wins |
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Since
July Northbank has... been appointed by Sigma
Aldrich to provide European
PR support… been hired by Inpharmatica to
work on the copywriting and design of its private placement
memorandum and investor presentation... been appointed
by Fluent Europe to develop its new website...
been hired by NuPharm Laboratories to
develop its new brochure... been hired by Vision
RT to
provide PR support surrounding the ASTRO conference...
been appointed by Finnish company Ipsat to
develop its corporate and business development presentation.
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| Client
round-up |
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Since July
Northbank has... updated Solexa’s corporate
materials... placed articles for atugen, Morphochem, Oxford
BioMedica,
Tecan and ApaTech...
organised media attendance and sponsorship for the Medical
Futures judging panel... begun work on
Tecan’s new product catalogue and
third newsletter... begun developing the new identity for Vernalis post
its merger with British Biotech... has started
organising press conferences for Affymetrix at
BioTechnica and Sigma
Aldrich at CPhI...
to give just a snapshot of our activities.
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Meet
us at
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| In the second
half of the year members of the Northbank team
are planning to attend
the following events. Just click on the attendee if you would
like to fix up a meeting with us. Please visit our website for
updated information on events we will be attending throughout
the year. |
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