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Issue 9, February 2005
Welcome to the Northbank newsletter
 

I can hardly believe its mid February already - 2005 hit the floor running with many exciting projects for existing and new clients. In the first month we have worked on M&As, M&A rumours, new product launches, new board appointments etc. Companies across the sector from biotech companies to laboratory suppliers seem to be starting the new year with a positive outlook and enthusiasm that, in 2005 we will turn the corner from the difficult days of 2003 and 2004. Even in Germany, where the end of 2004 saw some prominent companies go into receivership, 2005 has brought a new dawn with the IPO of Paion. I wish you all success in 2005 and if Northbank can help in any way to make this year a good one for you, then do not hesitate to get in touch.
Sue Charles, CEO

Contents
Physiomics IPO
Nature Publishing Group extends collaboration with Northbank
Biotech outlook for 2005
Sigma Aldrich re-appointment
BioCentury’s Emerging Company Profiles
Bring back snail mail
BioCentral
Genesis 2004
Kate Woods appointment
Emma Palmer awarded MBA distinction
Launching Fieldscreen™ for Cresset
LBN BioWednedsay-from spinout to AIM
Event round-up
New business wins
Client round-up
Meet us at

In brief

The London Biotechnology Network held its fourth annual Genesis Conference on 9 December 2004 in London. Northbank helped support its success as the marketing and communications partner providing strategic consultancy, marketing support and media relations which resulted in several added value features to the conference this year. These included a pre-event networking evening at the London Stock Exchange, a Technology Showcase, clinic sessions, pre-partnering, Bio-Innovation Awards and a press conference in association with the Science Media Centre.
Click here for the case study


Northbank has appointed Kate Woods as Business Development Manager, with responsibility for growing Northbank’s Pan-European client base. Based in our Munich office, Kate will focus on developing new clients, particularly in instrumentation, laboratory supplies, medical devices and diagnostics. More…


Congratulations to Emma Palmer who not only got a Distinction in her MBA from Durham Business School, but also won two prizes. At her Congregation Dinner in January, she was delighted to receive the award for Best Overall Academic Performance on the 2003/4 Full-Time MBA, as well as being named the Student Who Contributed The Most (as voted for by her class mates). Well done Emma!


In December 2004, Cresset launched its pioneering lead finding technology, FieldScreen™. This in silico application allows users to search through in-house and commercially available compound libraries to select arrays of compounds by an analysis of the molecular field around the compound and not the molecular structure itself. Northbank supported this launch with a media campaign that achieved some notable results.
Click here for the case study


The January BioWednesday meeting, ‘From Spin-Out to AIM’, was a perfect opportunity for Northbank to showcase its range of life sciences communications services. We were sponsors of the event, at which Emma Palmer gave a short talk on Northbank’s financial activities including a case study of Physiomics’ AIM float in December 2004, for which Northbank provided the communications. Coincidentally entrepreneurial adviser John Pool, the main speaker, is a non-executive director of Physiomics and was able to confirm the effectiveness of Northbank’s campaign.
Click here to view the presentation


Event round-up

Event round-up
Biotech In Europe Investor Forum, BioPartnering Europe,
BioEurope 2004, International Biotech & Lab Automation 2004, Medica 2004, Genesis 2004, The ING Barings Healthcare conference


Northbank's financial communications team completes first IPO project

Shares in Northbank’s client, Physiomics plc, a systems biology company, started trading on London’s Alternative Investment Market on December 20th 2004, under the code PYC. The team for the IPO work was led by Emma Palmer who joined Northbank as Associate Director in October with specific responsibility for growing its financial communications practice area.

Thanks to the efforts of the Physiomics management team, Northbank, HB Corporate and Grant Thornton Finance, the IPO raised £750,000 and capitalised the company at £4.6m. It was covered by a variety of titles ranging from the Financial Times, Investors Chronicle, Scrip and BioCentury to The Sun and The Daily Express.

Commenting on the IPO, Sue Charles, Northbank’s co-founder and CEO, said, “We are delighted to have advised on the IPO of Physiomics, a client with whom Northbank has worked for some time. We wish the company all the best in this new stage of its development.”
View case study

Nature Publishing Group extends Product Focus collaboration with Northbank

Northbank Communications, a leading full service PR and marketing consultancy focused on science-based companies, has announced that it has extended its original one year partnership with the Nature Publishing Group (NPG) into 2005, to write advertorial and supply design for 25 two-page features that will appear in the Product Focus section, aimed at providing manufacturers and suppliers of scientific products and services with the opportunity to gain exposure for their product announcements and news. More …

Biotech outlook for 2005 – the ups and downs ahead
By Emma Palmer

2004 was a good year for fundraising in the European biotechnology sector, for both unlisted and listed companies. In terms of the outlook for 2005, the year has started well with a burst of consolidation activity and expectations of IPO transactions. However, big pharma’s annus horriblis last year may have far-reaching implications for the small cap sector in the year ahead. More ...

Sigma-Aldrich extends Northbank's PR support from Europe to Global

As a result of a successful European PR programme in 2004 for Sigma Aldrich (NASDAQ: SIAL.), the global leader in life science and high technology research products, has extended its contract with Northbank Communications to include global public relation counsel. Northbank’s market knowledge, specialised expertise across Sigma’s key sectors, established relationships with key European media, and creative and strategic approach to PR planning played a key role in the successful re-appointment. More...

BioCentury – Emerging Company Profiles

The Emerging Company Profiles appearing in BioCentury provide valuable third party endorsement for companies wishing to raise their profile or companies in the midst of funding rounds. Northbank has been working with BioCentury over the last few months to identify candidate companies and schedule interviews with a view towards generating Emerging Company Profiles. With a limit to the number of companies profiled in each issue, Northbank has already scheduled interviews that have resulted in profiles for four clients in the last half of 2004 including ScanCell, Prolysis, Sirenade and Isogenica. In the coming months there are plans for further interviews.

Bring back snail mail, all is forgiven …

The Internet is unavoidable in our everyday lives, it has shrunk the world and brought Paris Hilton to the masses. In no other period of time has the access to, and exchange of, information been so readily available. In business, it’s become an essential tool and has reshaped the way we communicate. 24/7, email links millions of people across the world with the click of a button. We constantly email our contacts, customers, suppliers and colleagues, even if they’re sat across the desk. So it’s little wonder that we get information overload, become bombarded with ‘special offers’ and have tendencies towards e-rage ...

It’s not surprising then that we’ve seen a flurry of hard-copy direct mail projects recently, including Cobra Biomanufacturing Plc, Solexa on behalf of Lynx Therapeutics Inc and Oxford Optronix Ltd. Well-executed, electronic direct mail works, but is it always the best method of meeting your objectives and getting those leads? More …

Northbank Communications supports BioCentral

BioCentral, an association of the Midlands’ leading universities and business organisations has been established to showcase the region’s emerging bioscience and medical companies and technologies to specialist investors.

BioCentral is running its first Investors Day on 28th April in Nottingham. Over four hours, a number of the most promising start-ups, each looking for £250k to £5m of venture capital funding, will present their unique, commercial opportunities. World-renowned academics will highlight key research, emphasising opportunities which are not only exciting but also attractive for investment. Investors will also have the chance to establish a network of key contacts within the Midlands life science and medical business community.

Northbank has created an identity and initial website for BioCentral and is now designing promotional materials. Additionally, we’re managing the PR and marketing for this inaugural event.
See www.biocentral.org

Events we are supporting

Northbank works closely with many conferences, providing a variety of PR, marketing support and sponsorship. For some events we have been able to negotiate discounted rates for our clients and contacts - see below.

 
1 March 2005, Amsterdam, The Netherlands
An annual get together of emerging and more established biotech companies, as well as leading investors from the Benelux and surrounding regions
14 – 17 March 2005, London, UK
A comprehensive overview of the full drug discovery and pharma market landscape combined with an opportunity to discuss the impact of the new science on discovering breakthrough medicines. Click here to receive a 25% discount. Quote NB25 when booking.
15 – 16 March 2005, London, UK
The premier annual global forum for top-level Pharma IT executives covering the latest IT applications for discovery processes, new approaches in clinical development and standardization updates, and effective data transfer and integration. Click here to receive a 25% discount. Quote NB25 when booking.
15 – 16 March 2005, London, UK
PharmaSolutions Expo has been created by fusing together the former Drug Discovery Technology® Europe and InfoTechPharma® exhibitions. This year’s show will be the largest in history attracting over 1000 attendees and offering even more for anyone in drug development, Pharma IT and R&D strategic solutions. Click here to receive a 25% discount. Quote NB25 when booking.
13 – 15 April 2005, Lyon, France
A unique platform for the top management of biotechnology companies to meet with key research and business development executives from the pharmaceutical, nutraceutical, agriculture, food, and finance industries.
12 May 2005, Montreux, Switzerland
SOZO is a new and unique biopharmaceutical conference which brings together Japanese pharmaceutical and biotechnology companies with their European counterparts. Covering licensing strategies and investment views of Euro-Japanese business.
23 – 24 May 2005, Zurich, Switzerland
Bringing together professional investors, bankers and analysts with leading public and late-stage private companies, this meeting is dedicated to expanding the capital markets for investment in the life sciences in Europe.
6 June 2005, Munich, Germany
The Biotech & Finance Forum is the leading European event focused on private biotech companies. An initiative of the European Commission, the BFF is organised by Europe Unlimited and run in association with EuropaBio.
New business wins
 

Since October 2004, Northbank has ... been retained by Ablynx as its PR and communications advisor ... won the product launch PR and other projects for Biacore ... been appointed to develop a new website for Biowisdom ... won a project for the product launch of Cresset Biomolecular Discovery’s Fieldscreen™ ... been hired for PR and corporate projects for ESBATech ... been appointed by Jurilab for copywriting projects ... been retained by Molecularnature for PR, identity, and design audit ... reached an agreement with Oxfordshire Bioscience Network as a sponsor to provide media relations support and PR ... extended its marketing retainer with Peakdale Molecular to include PR ... been retained by Physiomics for its IPO and ongoing financial PR and IR ... extended its PR contract with Sigma-Aldrich to include global PR counsel ... won PR and corporate materials design for Symphogen ... and an investor relations project for YM Biosciences ...

Client round-up
 

Since October 2004, Northbank has ... completed PR projects for Ablynx, Borean Pharma, Cresset Biomolecular Discovery, Morphochem and Paradigm Therapeutics ... designed factsheets and posters for Atugen ... created a product advertisement for BioImage ... produced marketing materials for Cobra Biomanufacturing ... produced exhibition materials and handled media relations for HepCgen ... completed an identity project for Molecularnature ... completed an IPO for Physiomics ... designed an Herceptin™ team poster for Roche Pharmaceuticals ... completed a flyer design for an RNA profiling service for Solexa/Lynx Therapeutics ... undertaken a customer satisfaction survey for West Pharmaceuticals ... and completed an investor relations roadshow for AIM-listed YM Biosciences ...

Meet us at

 
In the months ahead members of the Northbank team are planning to attend the following events. Just click on the attendee if you would like to fix up a meeting with us. Please visit our website for updated information on events we will be attending throughout the year.
 
Event Date Location Attendees

SYBEN Networking Event: Science Communication

16 Feb 2005

Sheffield

Emma Palmer (presenting)

Life Science Bavaria

17 Feb 2005

Garching, Hochbrück

Kate Woods

OBN monthly event

23 Feb 2005

Oxford

Rebecca Todd

BioCapital Europe

1 Mar 2005

Amsterdam

Sue Charles

LBN BioWednesday

2 Mar 2005

London

Sue Charles

IBC Drug Discovery Technology Europe 2005

14 -17 Mar 2005

London

Douglas Pretsell, Kate Woods

InfotechPharma 2005

15-16 Mar 2005

London

James Parkinson, Kate Woods

Pharma Solutions 2005

15-16 Mar 2005

London

James Parkinson, Kate Woods

OBN monthly event

16 Mar 2005

Reading

Rebecca Todd

EC21 Bioventures

22-23 Mar 2005

London

Katja Stout

OBN monthly event

29 Mar 2005

London

Rebecca Todd

BioSquare 2005

13-15 Apr 2005

Lyon, France

Sue Charles

OBN monthly event

26 Apr 2005

Oxfordshire

Rebecca Todd

BioCentral Investors Day

28 Apr 2005

Nottingham, UK

Peter Colley, James Parkinson

SOZO Biotech 2005

12 May 2005

Montreux, Switzerland

Sue Charles

MipTec 2005

9-12 May 2005

Basel

Kate Woods

BioBusiness Exchange

19 May 2005

London

Sue Charles

BioEquity Europe 2005

23-24 May 2005

Zurich

Sue Charles, Emma Palmer

OBN monthly event

25 May 2005

Oxfordshire

Rebecca Todd

13th Annual Euro-Biotech Forum

1-3 Jun 2005

Paris

Douglas Pretsell

BioTech and Finance Forum

6 Jun 2005

Munich

Kate Woods, Sue Charles, Katja Stout

OBN monthly event

21 Jun 2005

Oxfordshire

Rebecca Todd

BIO 2005

19-22 Jun 2005

Philadelphia

Sue Charles

Congleton
Tel: +44 (0)1260 296500
Fax: +44 (0)1260 296501
London
Tel: +44 (0)20 7886 8150
Fax: +44 (0)20 7886 8151
Munich
Tel: +49 (0) 89 2425 7311
Fax: +49 (0) 89 2425 7313

Email: info@northbankcommunications.com
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